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SEO Glossary in English and Bangla
Short, plain definitions of the SEO and AI search terms you will hear in reports and proposals, each with its Bangla name.
SEO-র গুরুত্বপূর্ণ শব্দগুলো সহজ ভাষায়, বাংলা নামসহ।
- SEOসার্চ ইঞ্জিন অপটিমাইজেশন
- Improving a website so it earns more visibility and clicks from unpaid search results.
- Technical SEOটেকনিক্যাল SEO
- Work on crawling, indexing, speed, structure and code so search engines can access and understand a site.
- On-page SEOঅন-পেজ SEO
- Optimizing titles, headings, content, internal links and images on individual pages.
- Off-page SEOঅফ-পেজ SEO
- Signals outside your site, mainly links, mentions and reviews, that build authority.
- Local SEOলোকাল SEO
- Improving visibility for location-based searches, including Google Maps and the local pack.
- Google Business Profileগুগল বিজনেস প্রোফাইল
- Google's free business listing that appears in Maps and local results.
- AEOআনসার ইঞ্জিন অপটিমাইজেশন
- Answer engine optimization: structuring content so search engines and assistants use it as the direct answer.
- GEOজেনারেটিভ ইঞ্জিন অপটিমাইজেশন
- Generative engine optimization: improving how often AI tools like ChatGPT, Gemini and Claude cite a brand.
- AI OverviewsAI ওভারভিউ
- AI-generated summaries shown at the top of some Google results, with cited sources.
- Featured snippetফিচারড স্নিপেট
- A highlighted answer box extracted from a page and shown above normal results.
- Keyword researchকীওয়ার্ড রিসার্চ
- Finding the words and questions people use to search, with their volume and intent.
- Search intentসার্চ ইনটেন্ট
- The goal behind a search: informational, navigational, commercial or transactional.
- Backlinkব্যাকলিংক
- A link from another website to yours; quality links are a trust signal.
- Anchor textঅ্যাংকর টেক্সট
- The clickable text of a link, which tells search engines what the target page is about.
- Canonical tagক্যানোনিকাল ট্যাগ
- A tag that tells search engines which URL is the main version of a page.
- Sitemapসাইটম্যাপ
- A file listing a site's important URLs to help search engines discover them.
- robots.txtরোবটস ফাইল
- A file telling crawlers which parts of a site they may access.
- llms.txtLLMs ফাইল
- A plain-text summary file that helps AI tools understand a website's key pages.
- Structured dataস্ট্রাকচার্ড ডেটা
- Schema.org markup that describes page content in a machine-readable way.
- Core Web Vitalsকোর ওয়েব ভাইটালস
- Google's page experience metrics: LCP (loading), INP (responsiveness) and CLS (visual stability).
- Indexingইনডেক্সিং
- When a search engine stores a page so it can appear in results.
- Crawl budgetক্রল বাজেট
- How many pages a search engine will crawl on a site in a given time.
- E-E-A-Tই-ই-এ-টি
- Experience, expertise, authoritativeness and trust: qualities Google's raters look for in content.
- Helpful contentহেল্পফুল কনটেন্ট
- Google's guidance to publish people-first content that genuinely answers the searcher's need.
- SERPসার্চ রেজাল্ট পেজ
- Search engine results page: everything shown after a search.
- CTRক্লিক-থ্রু রেট
- Click-through rate: the share of impressions that become clicks.
- Impressionsইম্প্রেশন
- How many times a page appeared in search results.
- Google Search Consoleগুগল সার্চ কনসোল
- Google's free tool showing queries, clicks, impressions and indexing for a site.
- Entityএনটিটি
- A clearly defined thing (brand, person, place) that search engines and AI models recognise.
- Hreflangহ্রেফল্যাং
- A tag that tells search engines which language or region version of a page to show.
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